The term "VISION" indicates the projection of a scenario that a company wants to "see" in the future and that reflects its values, its ideals and its general aspirations. The Vision is not an abstract concept, but very concrete because it is thanks to the "vision" of many entrepreneurs if today the world is full of innovation, technology, and new products increasingly advanced.

The term "MISSION" defines the role of the company to implement the Vision. The Mission is the path that one wants to follow to realize the Vision and serves to define the resources that must be used to reach the Vision.